Bộ sách luyện thi ETS 2023 LC&RC
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Marketing Database Analytics presents a
step-by-step process for understanding and interpreting data in order to
gain insights to drive business decisions. One of the core elements of
measuring marketing effectiveness is through the collection of
appropriate data, but this data is nothing but numbers unless it is
analyzed meaningfully.
Focusing specifically on quantitative marketing metrics, the book:
Covers
the full spectrum of marketing analytics, from the initial data setup
and exploration, to segmentation, behavioral predictions and impact
quantification
Establishes the importance of database analytics, integrating both business and marketing practice
Provides a theoretical framework that explains the concepts and delivers techniques for analyzing data
Includes cases and exercises to guide students’ learning
Banasiewicz
integrates his knowledge from both his academic training and
professional experience, providing a thorough, comprehensive approach
that will serve graduate students of marketing research and analytics
well.
Categories:Business & Economics - Sales & Marketing
Year:2013
Edition:1
Publisher:Routledge
Language:english
Pages:400
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