Bộ sách luyện thi ETS 2023 LC&RC
199,000₫
299,000₫
Sách keo gáy, bìa mềm
The combination of entrepreneurship, innovation, and
technology has become the source of disruptive business models that
transform industries and markets. The integrative understanding of these
three drivers of today's economy is fundamental to business.
Entrepreneurship, Innovation, and Technology aims to connect core models
and tools that are already created by well-known authors and scholars
in order to deliver a unique guide for building successful business
models through the adoption of new technologies and the use of effective
innovation methods. The book goes through the entrepreneurial
lifecycle, describing and applying core innovation models and tools such
as the business model canvas, lean startup, design thinking, customer
development, and open innovation, while taking into consideration
disruptive technologies such as mobile internet, cloud computing,
internet of things, and blockchain. Finally, the book describes and
analyzes how successful cases have been applying those models and
technologies. With the mix of an academic and practitioner team, this
book aims to go against the grain by its positioning of entrepreneurship
in the modern technology economy. This book will prove to be a vital
text for any student, specialist, or practitioner looking to succeed in
the field.
Year:2024
Edition:2nd
Language:english
Pages:150
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